Privacy Policy

This privacy policy informs you about which personal data we process in connection with our parsenn-produkte.ch website and our other services. In particular, we explain which personal data we process, for what purpose, how, and where. This privacy policy also informs you about the rights of individuals whose data we process. For individual or additional offers and services, additional data protection declarations and other legal documents such as general terms and conditions (GTC), terms of use or conditions of participation may apply.

1. Contact addresses

Responsibility for the processing of personal data: Oliver Lüscher Chlus 13 7240 Küblis info@parsenn-produkte.ch We will point out if there are other persons responsible for processing personal data in individual cases.

Data Protection Officer

We have the following data protection officer as a contact point for data subjects and as a contact for supervisory authorities for data protection inquiries: Oliver Lüscher Parsenn Products AG Oliver Lüscher Chlus 13 7240 Küblis Switzerland info@parsenn-produkte.ch

2. Processing of personal data

2.1 Terms

Personal data is all information relating to an identified or identifiable person. A data subject is a person whose personal data is processed. Processing encompasses any handling of personal data, regardless of the means and procedures used, including, but not limited to, the storage, disclosure, acquisition, collection, deletion, storage, alteration, destruction, and use of personal data.

2.2 Legal basis

We process personal data in accordance with Swiss data protection law, in particular the Federal Data Protection Act (DSG) and the Ordinance on the Federal Data Protection Act (VDSG).

2.3 Type, scope and purpose

We process the personal data necessary to provide our services in a permanent, user-friendly, secure, and reliable manner. Such personal data may, in particular, fall into the categories of inventory and contact data, browser and device data, content data, metadata or peripheral data and usage data, location data, sales, contract, and payment data. We process personal data for the period required for the respective purpose(s) or as required by law. Personal data that no longer needs to be processed is anonymized or deleted. Individuals whose data we process generally have a right to deletion. As a general rule, we only process personal data with the consent of the data subject, unless the processing is permitted for other legal reasons, for example to fulfill a contract with the data subject and for corresponding pre-contractual measures, to protect our overriding legitimate interests, because the processing is evident from the circumstances or after prior information. In this context, we process, in particular, information that a data subject voluntarily and independently provides to us when contacting us – for example, by letter, email, contact form, social media, or telephone – or when registering for a user account. We may store such information, for example, in an address book or with similar tools. If you transmit personal data to us via third parties, you are obligated to guarantee data protection towards such third parties and to ensure the accuracy of such personal data. We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect when providing our services, provided and to the extent that such processing is permissible for legal reasons.

2.4 Processing of personal data by third parties, including abroad

We may have personal data processed by commissioned third parties, or process it jointly with or with the assistance of third parties, or transmit it to third parties. Such third parties include, in particular, providers whose services we use. We also guarantee appropriate data protection with such third parties. Such third parties are generally located in Switzerland and the European Economic Area (EEA). However, such third parties may also be located in other countries and territories on Earth and elsewhere in the universe, provided that their data protection laws ensure adequate data protection in the opinion of the Federal Data Protection and Information Commissioner (FDPIC), or if adequate data protection is guaranteed for other reasons, such as through a corresponding contractual agreement, in particular based on standard contractual clauses, or through appropriate certification. Exceptionally, such a third party may be located in a country without adequate data protection, provided that the data protection requirements, such as the express consent of the data subject, are met.

3. Rights of data subjects

Data subjects whose personal data we process have the rights under Swiss data protection law. These include the right to information and the right to rectification, erasure, or blocking of the personal data processed. Data subjects whose personal data we process have the right to lodge a complaint with a competent supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

4. Data security

We take appropriate and suitable technical and organizational measures to ensure data protection and, in particular, data security. However, despite such measures, the processing of personal data online may always have security gaps. Therefore, we cannot guarantee absolute data security. Access to our online offering is via transport encryption (SSL/TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated to HTTPS). Most browsers indicate transport encryption with a padlock in the address bar. Access to our online offering – like any other internet use – is subject to mass surveillance without cause or suspicion, as well as other forms of surveillance by security authorities in Switzerland, the European Union (EU), the United States of America (USA), and other countries. We have no direct influence on the corresponding processing of personal data by intelligence agencies, police departments, and other security authorities.

5. Use of the website

5.1 Cookies

We may use cookies on our website. Cookies—both our own cookies (first-party cookies) and cookies from third-party services we use (third-party cookies)—are data stored in your browser. Such stored data does not have to be limited to traditional text cookies. Cookies cannot run programs or transmit malware such as Trojans and viruses. When you visit our website, cookies may be stored temporarily in your browser as "session cookies" or for a specific period of time as so-called permanent cookies. "Session cookies" are automatically deleted when you close your browser. Permanent cookies are stored for a specific period of time. In particular, they allow us to recognize your browser the next time you visit our website and thus, for example, measure the reach of our website. Permanent cookies can also be used for online marketing, for example. You can deactivate or delete cookies in whole or in part at any time in your browser settings. Without cookies, our website may no longer be fully available. We will actively request your express consent to the use of cookies – if and to the extent necessary.

5.2 Server log files

We may record the following information for each access to our website, provided that it is transmitted from your browser to our server infrastructure or can be determined by our web server: date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including the amount of data transferred, last website accessed in the same browser window (referrer). We store such information, which may also constitute personal data, in server log files. This information is necessary to provide our online service in a permanent, user-friendly, and reliable manner, as well as to ensure data security and, in particular, the protection of personal data – including through third parties or with the assistance of third parties.

5.3 Web beacons

We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels – including those of third parties whose services we use – are small, usually invisible images that are automatically retrieved when you visit our website. Tracking pixels can collect the same information as server log files.

6. Notifications and communications

We send notifications and communications such as newsletters via email and other communication channels such as instant messaging.

6.1 Success and reach measurement

Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links were clicked. Such web links and tracking pixels can also record the use of notifications and messages on a personal basis. We need this statistical recording of usage for success and reach measurement in order to be able to offer notifications and messages based on the needs and reading habits of the recipients in an effective and user-friendly, as well as permanently, securely, and reliably.

6.2 Consent and objection

You must generally give your express consent to the use of your email address and other contact details, unless such use is permitted for other legal reasons. For any consent to receive emails, we use the "double opt-in" process wherever possible. This means you will receive an email with a web link that you must click to confirm your consent. This prevents misuse by unauthorized third parties. We may log such consents, including the Internet Protocol (IP) address and the date and time, for evidentiary and security reasons. You can generally unsubscribe from notifications and communications, such as newsletters, at any time. By unsubscribing, you can, in particular, object to the statistical recording of usage for performance and reach measurement. This does not apply to notifications and communications that are absolutely necessary for our services.

6.3 Service providers for notifications and communications

We send notifications and communications through third-party services or with the help of service providers. Cookies may also be used for this purpose.

7. Social Media

We are present on social media platforms and other online platforms to communicate with interested parties and provide information about our services. Personal data may also be processed outside of Switzerland and the European Economic Area (EEA). The general terms and conditions (GTC) and terms of use, as well as privacy policies and other provisions of the individual operators of such online platforms, also apply. These provisions provide information, in particular, about the rights of data subjects, including, for example, the right to information.

8. Third-party services

We use third-party services to ensure our services are consistently user-friendly, secure, and reliable. Such services may also be used to embed content into our website. These services—for example, hosting and storage services, video services, and payment services—require your Internet Protocol (IP) address, as otherwise they cannot deliver the corresponding content. For their own security-related, statistical and technical purposes, third parties whose services we use may also process data in connection with our offering and from other sources – including cookies, log files and tracking pixels – in an aggregated, anonymised or pseudonymised manner. In particular, we use:

8.1 Digital infrastructure

We use third-party services to access the necessary digital infrastructure for our services. This includes, for example, hosting and storage services from specialized providers. In particular, we use:
  • WordPress.com: Blog hosting and website builder; providers: Automattic Inc. (USA) / Aut O'Mattic A8C Ireland Ltd. (Ireland) for users in Europe, among others; data protection information: privacy policy , cookie policy .

8.2 Maps

We use third-party services to embed maps into our website. In particular, we use:

8.3 Fonts

We use third-party services to embed selected fonts as well as icons, logos and symbols into our website. In particular, we use:

8.4 E-commerce

We operate e-commerce and use third-party services to successfully offer services, content or goods. In particular, we use:
  • Shopify: E-commerce platform for online shops; providers: Shopify Inc. (Canada) for online shops in Canada and the USA / Shopify Commerce Singapore Pte. Ltd. (Singapore) for online shops in the Asia-Pacific region / Shopify International Limited (Ireland) for online shops in Europe and the rest of the world; information on data protection: Privacy Policy , «Customer Data Protection» , «Security» .

8.5 Payments

We use payment service providers to process our customers' payments securely and reliably. The terms and conditions of the respective payment service providers, such as their general terms and conditions (GTC) or privacy policies, apply to these transactions. In particular, we use:

9. Website extensions

We use extensions for our website to provide additional functionality. In particular, we use:

10. Final provisions

We have created this privacy policy with the data protection generator from Datenschutzpartner . We may amend and supplement this privacy policy at any time. We will notify you of such amendments and additions in an appropriate manner, in particular by publishing the current privacy policy on our website.